01What drives the price
Four things shape almost every quote. First, the number of distinct page designs, not the number of pages: twenty articles share one template, while a home page, service pages and a booking flow each need their own. Second, functionality such as payments, member areas, bookings or integrations with your CRM or accounting system. Third, content: whether copy, photos and Swedish translations are ready or still to be produced. Fourth, compliance work, such as accessibility testing, cookie consent and data handling, which in Sweden is no longer optional for many sites.
02A brochure or company site
A company presentation site introduces who you are, what you offer and how to get in touch. It typically involves a handful of templates, a contact form, a news or blog section and basic search optimisation. With us this sits under Strategy and Design, from $1,500 per project, rising with the number of templates, languages and custom features. If your audience spans Sweden and other markets, a bilingual Swedish and English structure adds planning and testing, though the content itself comes from you or your translator.
03An online shop
An e-commerce site adds products, stock, shipping rules, VAT at 25%, 12% or 6% depending on what you sell, and the payment methods Swedish customers expect. Setting up Swish, Klarna and cards through Stripe, plus clear terms for the 14-day right of withdrawal, takes real development time. Since June 2025 the Accessibility Act also covers e-commerce services. A WooCommerce store usually falls under Development, from $5,000 per project, with the final figure driven by catalogue size and integrations.
04Platforms, portals and learning sites
Member portals, recruitment systems, course platforms and booking tools are software projects running on WordPress. They need user roles, workflows, dashboards and often integrations with existing systems, along with careful thought about personal data under the GDPR. These also start from $5,000 under Development, and larger builds are scoped in phases so you can launch the core early. If your platform will hold pupil or member records, plan time for a data review with your own adviser.
05Running costs to budget for
A website keeps costing after launch. Budget for your .se domain renewal through an accredited registrar, and possibly a second spelling if your name contains å, ä or ö. Hosting is an annual cost that scales with traffic and storage. Shops pay transaction fees per payment to Stripe, Klarna or their bank for Swish Handel, at rates set by those providers. Business email on Google Workspace, Microsoft 365 or Zoho is billed per user. Finally, plugins, security updates and backups need someone responsible.
06How to get an accurate quote
The quickest route to a firm price is a short brief: what the site must do, who uses it, which systems it connects to, which languages it needs and when you need it live. From that we hold a discovery call and send a written scope listing deliverables, milestones and the price in USD, with a kronor reference figure on request. Nothing is added later without your written approval, and the scope also states what is excluded, so you can compare it fairly against other offers.
