Pricing guide, Nigeria
Prices for websites in Nigeria range from a few thousand naira for a template to serious budgets for custom systems, and both can be the right answer. This guide explains what you are paying for so you can compare quotes properly.
Ask ten Nigerian web designers for a price and you will hear ten very different figures. That is not because nine of them are wrong. A website can mean a single page on a free theme, a WooCommerce store taking naira payments or a portal handling thousands of applicants, and those are completely different jobs.
We would rather explain how pricing works than publish a misleading package table. Below we set out what moves the cost, the main kinds of website, the running costs that arrive after launch and where our own starting prices sit, so you can judge any quote, ours included.
Four things move a website budget more than anything else. The first is how much is custom: a bought theme with your logo costs far less than a design built around your audience. The second is functionality, such as payments, logins, bookings or integrations. The third is content, because someone has to write, photograph and organise it. The fourth is risk: a site handling payments or personal data needs more testing and security, and that work takes time.
A company site explains who you are, what you offer and how to get in touch. For a Nigerian professional firm or SME this usually means a handful of pages, contact and enquiry forms with proper consent, a WhatsApp button and good performance on mobile data. The spread of quotes here is wide because quality varies enormously: the difference shows up in speed, search visibility and whether the site still works properly two years later.
Once a site takes money or holds user accounts, the job grows. A store needs a Paystack or Flutterwave checkout with card, transfer and USSD, delivery rules and stock management. A school or training platform needs logins, course access and perhaps certificates. A portal needs roles, workflows and reporting. These are development projects, and their price reflects the extra planning, testing and data protection work the Nigeria Data Protection Act 2023 expects.
The build is not the only cost. Plan for a yearly .ng or .com.ng domain renewal through a NiRA-accredited registrar, hosting renewed monthly or yearly, an SSL certificate (often free with good hosting), business email on your domain and premium plugin licences where used. If you sell online, your gateway takes a fee on each transaction; Paystack, for instance, charges local payments as a percentage plus a capped flat fee. Many foreign software subscriptions also now carry Nigerian VAT on digital services.
We are a specialist WordPress agency, so we are not the cheapest option in Nigeria and we do not try to be. Strategy and Design projects start from $1,500. Development projects, including stores and portals, start from $5,000. Migrations start from $1,000 per migration. Managed Services, covering hosting management, maintenance and security, start from $2,000 per year. Our prices are published in US dollars, and every engagement is confirmed in a written scope.
The quickest route to a reliable figure is a clear brief. Tell us what the site must achieve, who uses it, whether it takes payment and in which currencies, what content exists already and any deadline that matters. We follow up with a discovery call, then send a written scope with deliverables, timeline and a fixed price. Compare that against other quotes line by line, not just the total.
Strategy & Design from $1,500 · Development from $5,000 · Managed Services from $2,000 per year. See pricing
Two examples of what a larger budget buys: a multi-currency online school for BFI Insights and a recruitment portal with HR dashboard for ASEP Logistics, both built by our team.
Because the word website covers very different jobs and very different levels of care. A template site set up in a day and a custom WooCommerce store with Paystack checkout are not the same product. Compare what is included, who owns the accounts and what support follows launch, not just the headline figure.
Our starting prices are published in US dollars so they stay consistent for clients across Africa, the UK and the USA. For Nigerian clients we discuss invoicing in naira where possible, and the currency and payment schedule are agreed in the written scope before work begins.
Projects are normally paid in stages linked to milestones such as scope approval, design sign-off and launch. The exact schedule is set out in the written scope, so you know what is due and when before anything starts. Managed Services are billed per year.
Not always. If you need a simple online presence quickly, a modest site can be the right call. Cheap becomes expensive when the site is slow on mobile data, insecure, registered in someone else's name or impossible to update, and you end up paying to rebuild it.
Expect domain renewal, hosting, email, any premium plugin licences and, if you sell online, gateway fees on each payment. Ongoing maintenance and security is optional but strongly advised for any site that takes payments or personal data. Our Managed Services start from $2,000 per year.
Send us a short description of your organisation and what the website needs to do. We book a discovery call, ask the questions that affect cost and then send a written scope with a fixed price. There is no obligation until you approve it.
We also work acrossBotswanaCanadaCôte d'IvoireEthiopiaGhanaKenyaMalawiRwandaSénégalSouth AfricaSwedenTanzaniaUgandaUnited KingdomUnited StatesZambiaZimbabweAll countries
A new website, a redesign, a client portal, a booking system, or a move from another platform. Tell us what you need and we will tell you how WordPress can carry it.
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