What not to do when getting your grocery startup off the ground — with Abhi Ramesh from Misfits Market

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Welcome back to Found, where we get the stories behind the startups.

This week Becca and Dom are joined by Abhi Ramesh, the founder and CEO at Misfits Market, the e-commerce site where customers can buy ugly or off-looking produce, meat or seafood in an effort to reduce food waste. Ramesh talked about:

  • How he launched Misfits out of his apartment and the pile of credit card debt he racked up in the process.
  • What it was like for Misfits to acquire and integrate one of their competitors into the company.
  • How he approaches running a logistics-heavy startup in a traditionally tough category.

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